July 19, 2011 Edit
What if, for just one day, we all decided to let everyone know what the heck landscape architects do. That we create the very places used to live, work and play. That we connect cities. That landscape architecture is your environment, designed.
08.17.11 is that day. Itâ€™s the day the profession reintroduces itself to public. Itâ€™s the day when, for only your time spent during lunch, youâ€™ll join the beginning of a new movement â€“ a movement to step out of the Understory and tell your story to the world.
This movement, while not directly addressing membership within ASLA, has the potential to serve as an excellent opportunity to re-energize efforts to grow our ranks. Our launch recruitment materials have been intentionally designed to deemphasize ASLA and to instead focus the call to the profession universally. A public awareness representative from each chapter works diligently to involve through inclusion and acknowledgement that what weâ€™re asking is bigger than anyone of us regardless of membership status or previous contributions.
This unprecedented effort serves as a unique opportunity to connect with former members, non-members and those disenfranchised by the economy or those not recognizing the value of a committed network of professionals. After the launch, the dialogue will continue as the goal of the campaign is to build an infrastructure for landscape architects to engage the public on a quarterly basis with renewed emphasis on the design contributions the profession offers.
After the launch and through our continued inclusion of those non-members involved in our efforts, they will notice the value of group action and the direct benefits and power of networking within the Society. In a way, the premise of the campaign represents in total the value of membership within ASLA. The more we work together, the more we all stand to gain. We seek public understanding that will create more jobs for us all and turn the heads of those not fully recognizing landscape architecture as the truly interdisciplinary design profession offering solutions to some of our greatest problems.
Thank you for reading the Membership Minute. Look for the next issue on Monday, August 1.