Here's a first take at what happened on 08.17.11 and it's pretty amazing so far. Anecdotally we've heard that, at some of the events, many participants were non-member landscape architects. It also went international!
First, by the numbers:
At least 170 events nationwide, and chances are there are more that aren't on the map: http://bit.ly/oG4Hxf
The Campaign Google Map itself received 40,000 views.
Created and distributed 25,000+ pieces of collateral material to chapters across the country, including 120 campaign t-shirts sold online.
At least 60 news stories, including more than 16 TV spots, plus more stories to come. MNASLA received saturation coverage, with stories on every TV station plus a front page story in the main daily newspaper.
2,700-plus page views for the new www.asla.org/design website in less than 48 hours.
More than 2,800 video views of campaign-related videos in the past week (Landscape architects hit the street, Street landscape architecture, Dramatic chalk)
Approximately 100 "rewteets" of ASLA's information on Twitter to thousands of others, plus at least 200 other tweets about 08.17.11 in the past week.
Dozens of posts on the campaign Facebook page, which now has 2,100 fans. More metrics on Facebook will be available later in the week.
Early Testimonials – Campaign:
Twitter: Yes and love ASLA's campaign to promote profession - time for the same in the UK @Thirlwall_Assoc @landarchitects http://twitter.com/#!/MooreEnv/status/104176395793612800
Facebook: Lets do this! Just posted on NGA's website
Facebook: We are so participating in 8-17-11. What an amzing idea.
Email: Great idea. This is so needed. I will do my part as a public employee to spread the word.
TwitterI would consider today a success for @WV_ASLA and @landarchitects as a whole! #landarch #design #theunderstory http://twitter.com/#!/rddinsmore/status/103880109131436032
Joe Clancy: Found out about this too late, would have loved to had organized something with a couple friends!
The Understory: It's not too late to find some chalk and a street corner!
Joe Clancy: You know what your right, i'm gonna tag my town square, i'll post a photo tomorrow. http://www.facebook.com/photo.php?fbid=206382656083140&set=a.181561208565285.55055.171773329544073&type=1
Twitter: Awesome! We are loving the photos and updates! RT @ASLAMN And even an accordion player! #Understory #landarch #design yfrog.com/khad7zyj
Twitter: Ran into Chad from O'Dell Engineering educating folks on Landscape Architecture. To learn more go to asla.org/design http://twitter.com/#!/modparksandrec/status/103917278818611200
Early Testimonials -- Web
Email: By the way, fantastic work on the "Your Environment. Designed" initiative, great site, and, the google map and videos were awesome.
Email: I do believe it was during my 2nd year at Poly that I loudly expressed my disdain towards the graphical presence of the ASLA. To them I say: "Touche," and "finally" and mostly: "well-done."
Twitter: Fun graphic way from ASLA to speak about landscape architecture... http://twitter.com/#!/CSLA_AAPC/status/103577680322113536
Email: BEST WEBSITE EVER!!! Creative and engaging, capturing the essence of landscape architecture! Well done!!!
Can't wait to hand out the business cards to spread the word!
Email: Outrageous!!!...WELL DONE!!!...ask for a raise…
Twitter: If you've ever wondered what I do, check this out @landarchitects Landscape Architecture. Your Environment. Designed. http://t.co/EYDh7jO
Here's an initial look at media. A pretty full list is below, but here are a few select highlights first.
This ran four times in NYC:
Rapid City TV:
Additional TV, from media monitoring:
A few other story highlights:
http://www.courant.com/business/hc-bushnell-plaza-landscape-architect20110817,0,6211081.story http://www.washingtoncitypaper.com/blogs/housingcomplex/2011/08/16/watch-out-for-guerilla-landscape-architects-tomorrow/ http://savannahnow.com/exchange/2011-08-16/gathering-honor-landscape-architectsclermont-lee http://landmarkwest.blogspot.com/2011/08/landscape-architecture-is-designing.html
Rest of Media Below:
http://kstp.com/news/stories/S2244999.shtml?cat=1 (video not currently working) http://kaaltv.com/article/stories/S2245001.shtml?cat=10151 (video currently not working)
Lansing State Journal:
Minneapolis Post: http://www.minnpost.com/dailyglean/2011/08/17/30878/minnesota_on_pace_for_fewest_traffic_deaths_in_67_years#73-30878
Press Democrat (AP):
http://www.live5news.com/story/15280749/charleston-landscape-architects-talk-environment http://www.islandpacket.com/2011/08/17/1760341/charleston-landscape-architects.html http://www.lakewyliepilot.com/2011/08/17/1226763/charleston-landscape-architects.html http://www.thestate.com/2011/08/17/1937008/charleston-landscape-architects.html
http://www.abcnews4.com/story/15280903/charleston-landscape-architects-talk-environment http://www.pressdemocrat.com/article/20110817/APN/1108170614?Title=Charleston-landscape-architects-talk-environment&tc=ar http://www.fortmilltimes.com/2011/08/17/1672277/charleston-landscape-architects.html http://www.therepublic.com/view/story/1058fe1ebbe4415a996bee054e34e181/SC--Landscape-Architects/ http://www.telegram.com/article/20110817/APN/308179951/-1/rss01&source=rss http://www.lakewyliepilot.com/2011/08/17/1226763/charleston-landscape-architects.html
The Sun News (Myrtle Beach):
Memphis Commercial Appeal:
Atlanta Journal Constitution:
Great Greater Washington:
Washington City Paper:
Capital City Weekly (Juneau)
Minnesota Public Radio:
Seattle Daily Journal of Commerce:
Baltimore Real Estate:
City of Coeur D'Alane Blog:
Landmark West (Blog, NYC):
Nancy C. Somerville, Hon. ASLA
Executive Vice President/CEO
American Society of Landscape Architects