ASLA: 08.17.11 Nationals Report

September 12, 2011 Edit

in Advocacy, Announcements, National, Press

08.17.11 Nationals Report

Here's a first take at what happened on 08.17.11 and it's pretty amazing so far. Anecdotally we've heard that, at some of the events, many participants were non-member landscape architects. It also went international!

First, by the numbers:

At least 170 events nationwide, and chances are there are more that aren't on the map: http://bit.ly/oG4Hxf

The Campaign Google Map itself received 40,000 views.

Created and distributed 25,000+ pieces of collateral material to chapters across the country, including 120 campaign t-shirts sold online.

At least 60 news stories, including more than 16 TV spots, plus more stories to come. MNASLA received saturation coverage, with stories on every TV station plus a front page story in the main daily newspaper.

2,700-plus page views for the new www.asla.org/design website in less than 48 hours.

More than 2,800 video views of campaign-related videos in the past week (Landscape architects hit the street, Street landscape architecture, Dramatic chalk)

Approximately 100 "rewteets" of ASLA's information on Twitter to thousands of others, plus at least 200 other tweets about 08.17.11 in the past week.

Dozens of posts on the campaign Facebook page, which now has 2,100 fans. More metrics on Facebook will be available later in the week.

Early Testimonials – Campaign:
Twitter: Yes and love ASLA's campaign to promote profession - time for the same in the UK @Thirlwall_Assoc @landarchitects http://twitter.com/#!/MooreEnv/status/104176395793612800

Facebook: Lets do this! Just posted on NGA's website
http://www.facebook.com/TheUnderstory/posts/134022080023908

Facebook: We are so participating in 8-17-11. What an amzing idea.
http://www.facebook.com/TheUnderstory/posts/197266816994724

Email: Great idea. This is so needed. I will do my part as a public employee to spread the word.

TwitterI would consider today a success for @WV_ASLA and @landarchitects as a whole! #landarch #design #theunderstory http://twitter.com/#!/rddinsmore/status/103880109131436032

Facebook:
Joe Clancy: Found out about this too late, would have loved to had organized something with a couple friends!
The Understory: It's not too late to find some chalk and a street corner!
Joe Clancy: You know what your right, i'm gonna tag my town square, i'll post a photo tomorrow. http://www.facebook.com/photo.php?fbid=206382656083140&set=a.181561208565285.55055.171773329544073&type=1

Twitter: Awesome! We are loving the photos and updates! RT @ASLAMN And even an accordion player! #Understory #landarch #design yfrog.com/khad7zyj
http://twitter.com/#!/NV_ASLA/status/103884788775141376

Twitter: Ran into Chad from O'Dell Engineering educating folks on Landscape Architecture. To learn more go to asla.org/design http://twitter.com/#!/modparksandrec/status/103917278818611200

Early Testimonials -- Web

Email: By the way, fantastic work on the "Your Environment. Designed" initiative, great site, and, the google map and videos were awesome.

Email: I do believe it was during my 2^nd year at Poly that I loudly expressed my disdain towards the graphical presence of the ASLA. To them I say: "Touche," and "finally" and mostly: "well-done."

Twitter: Fun graphic way from ASLA to speak about landscape architecture... http://twitter.com/#!/CSLA_AAPC/status/103577680322113536

Email: BEST WEBSITE EVER!!! Creative and engaging, capturing the essence of landscape architecture! Well done!!!

Can't wait to hand out the business cards to spread the word!

Email: Outrageous!!!...WELL DONE!!!...ask for a raise…

Twitter: If you've ever wondered what I do, check this out @landarchitects Landscape Architecture. Your Environment. Designed. http://t.co/EYDh7jO
http://twitter.com/#!/vinceclortho/status/103568137278062592