September 14, 2011 Edit

in Announcements, Press

Get Press for Your Residential Projects

via LAND e-news from ASLA:

Looking to get some press for your work? Here are two media opportunities for residential landscape architecture projects. See the following emails below for details.

The following request is from Great Backyards and Backyard Solutions magazines:

Hello. I'm starting work again on the annual issues of Great Backyards and Backyard Solutions magazines, which are distributed nationally and published in New York. I'm therefore looking again for great RESIDIENTIAL gardens that are colorful--though some may also be all-green gardens and that's fine, aesthetically attractive and have a wonderful story to tell--perhaps, the challenge of a steep slope or a difficult climate, or simply an underused front yard that crying out for more texture, varied heights, lighting, paving and maybe even edibles. Who knows! We tend to group our gardens in sections of small yards, big yards, front yards, back yards, water features, challenges, surprises. Some gardens may have multiple rooms and fit multiple categories, which is fine, too! Any and all ideas are welcomed.

Please send me your submissions on a disk by snail mail with 300 dpi high res color photos in 8" by 10" format so they're large enough to print. It's fine if they were previously used elsewhere, but you must own the rights to the photos or have permission to use them. This publisher doesn't pay for photos but does provide an on-page credit and copies of the issues. I do all the interviewing and writing so there's lots of good "publicity" and once published you can use the articles on any Web sites.

If you have questions please email me at bb@barbaraballinger.com or call me at 314 692 9881. Again, I prefer disks and submissions by mail to me at the following address, but if that's impossible let's talk and we'll find a way.

My address is:
Barbara Ballinger
25 Sutton Place South, APT 6E
NYC, NY 10022
314 692 9881

The following request is from the Western Red Cedar Lumber Association:

We are preparing for a large round of outreach and are always looking for new experts to quote and work with on seasonal trends. We are currently looking to focus our outreach in Seattle, Portland, Dallas/Fort Worth, Minneapolis, Chicago and Houston areas, as well as a green focus. Typically all that we would ask is that if one of your members is working on a project that uses Western Red Cedar, we would be able to conduct some outreach to media promoting the project and then mention Western Red Cedar as a sustainable, durable and beautiful product to work with. We would also hope to use some of your experts names and expertise in some of our media outreach – potentially including a quotes about a seasonal trend we are pitching, and/or photos of their work that feature Western Red Cedar. We have also donated product to use on projects for rights to then promote the project as well.

To give you an idea of some of our previous work, we recently worked with Mike McDonald and Scott Lee at San Francisco-based SB Architects to conduct outreach on behalf of the first LEED Platinum home in Marin County, Hillside House, and secured coverage in top-tier media such as the Wall Street Journal, USA Today, Architectural Record and San Francisco Chronicle, to name a few.

Please email Jim Lapides (jlapides@asla.org) with project information for consideration.

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