June 23, 2011
June 22nd You Canâ€™t Do It Alone: Campaign Recruitment Webinar
The focus of this webinar for the Public Awareness Campaign is â€œWho are we targeting?â€
This program aims to rally landscape architects together to become more engaged in promoting the profession to the public. It is also aimed at recruiting help from your own section and coordinating activities with other sections throughout your state. Even forming a committee made up of state-wide members or non-ASLA members would be an excellent promotional tool.
â€¢ There are two phases for the Public Awareness Campaign. The first phase is the â€œ08.17.11. The Understoryâ€ which is specifically designed to recruit participants in the launch activities. The second phase is public outreach with a message of â€œLandscape Architecture. Your Environment. Designed.â€
â€¢ The Public Awareness Campaign has designed recruitment posters to generate excitement and create a buzz for landscape architecture to be launched on 8-17-11. These will be made available to ASLA chapters and landscape architecture or other design professional firms to download next week.
â€¢ Simple events will be planned with the intent of engaging all landscape architects to work together to more actively promote what landscape architects really do.
â€¢ Networking media such as Twitter and Facebook will be used to orchestrate and report on this campaign. Mapping tools such as Google Earth will use a national map to show how each state has a Public Awareness Advocate working together to develop higher visibility and innovative marketing tools for the profession.
â€¢ Stay tuned for how you can show and tell your understory on 08-17.11 very soon.
June 16, 2011
- Have you been searching for a medium to showcase a thought, idea or fresh approach?
- Are you interested in providing a Member Spotlight or a review of that new book on your shelf?
- Perhaps you're a guru of current trends in the profession?
- Do you have an analog or digital technique, tutorial or secret you're willing to share with your peers?
- Are you a student or emerging professional looking for an opportunity to get involved with your local chapter?
The ASLA Oregon Chapter Communications Committee is spearheading an effort to revisit, revamp and bring back to life the publication ORegon land, an award-winning publication that has established the Oregon Chapter of the American Society of Landscape Architects as a leading chapter within the society! Until further funding is secured, upcoming efforts will take the form of columns, briefs, reviews and photojournalism features in upcoming Newswires, published on a monthly basis.
Act now on this exciting opportunity to contribute and circulate your creative inklings through our community of like-minded design professionals including landscape architects, architects, students and faculty members, political leaders, ASLA state chapter presidents, and other individuals related to the profession.
Contact Communications Chair Christopher Olin for more information.
Stay tuned and look for our launch in the July Newswire!
June 13, 2011
Some of the highlights from our National Office the past month are as follows:
Governance and Administration
EVP Nancy Somerville, Hon. ASLA, attended the Landscape Architecture Foundationâ€™s (LAF) Executive Committee and Board Meeting last week. Agenda items include LAFâ€™s scholarship programs; a new case study investigation program; Landscape Performance Series outreach events; 2010 draft financial statements; and development training.
At the Mid Year Meeting the Trustees voted to keep the requirements the same for Full Membership. The Trustees also requested the Staff Contact CLARB and begin the process for developing a Title for Licensed Landscape Architects that would be universal. The Staff will report back at the Annual Meeting in San Diego at the end of October. The Trustees also voted to update the International Membership citeria to allow them to be elected to Fellow using the same guidelines as Full members.
Representatives Doris Matsui (D-CA) and Steven LaTourette (R-OH) recently introduced the bipartisan Safe and Complete Streets Act of 2011. Federal Government Affairs Manager Roxanne Blackwell successfully had language included in the bill that would call on the Secretary of the Department of Transportation to work with the American Society of Landscape Architects for research, technical guidance, and implementation assistance of the policy. ASLA advocates will ask their legislators to support the Complete Streets legislation during the upcoming ASLA Advocacy Day.
Acting Assistant Administrator Nancy Stoner of the Environmental Protection Agencyâ€™s (EPA) Office of Water will address ASLA leadership on May 18. Stoner will discuss EPAâ€™s proposed rulemaking that would encourage the use of green infrastructure to help manage our nationâ€™s stormwater runoff and other EPA green infrastructure programs.
ASLA sent letters to congressional transportation leaders outlining ASLAâ€™s transportation priorities. The letter calls for the inclusion of a robust Transportation Enhancements (TE) program, an enhanced Safe Routes to School (SRTS) program, the Recreational Trails program, and a national Complete Streets policy in the reauthorization of the surface transportation law. Earlier this week the ASLA Advocacy Network was activated to urge Congress to pass a fair transportation bill that invests in critical bike and pedestrian infrastructure, trails and safe complete streets. We followed up with visits to all the Senators and many representatives during our Lobby Day on May 19th before the Mid Year Meeting. I visited Senators Wyden and Merkley along with Representative Schraderâ€™s offices and had good discussions with their key staff.
Publishing and Resource Development
EXPO and Annual Meeting sponsorship contracts now total 74 percent of the annual budget goal. Advertising contracts for Landscape Architecture Magazine (LAM) now total 77 percent of the annual budget goal.
On May 5, the Urban Forestry Quarterly Roundtable met at Wetland Studies and Solutions, Inc., in Gainesville, Virginia. The theme was managing natural areas in urban/urbanizing areas to address multiple objectives.
Public Relations and Communications
Recent ASLA coverage has appeared in the Washington Post(which was syndicated to many other papers around the country), Philadelphia Inquirer, Ridgewood News, San Luis Obispo Tribune, Indianapolis Star, Charleston Gazette, Hospitality Design, Anchorage Daily News, San Diego Union Tribune, Indiana News Center, and others. Stories are in development at the Wall Street Journal, Washington City Paper, Travel + Leisure magazine, Inhabitat, About.com, Women on Green, and Playground Magazine.